NOT JUST ANOTHER CLEAN PERFUME
SCENT WITH INTENTION
FLWR Napa Valley is a fine perfume house creating handmade, botanical scents designed to connect you with yourself. With a focus on the energetic properties of flowers, we bring the power of the plant world into the human world.
Most of us encounter some element of the natural world in our daily lives, even if it’s just a distant tree out an apartment window or a cup of chamomile tea before bed. But there is a much wider range of ways to experience plants and flowers, including by using their botanical materials in the creation of fine perfumes and scents.
Made by hand in the Napa Valley, all FLWR products are created exclusively from natural materials, and are free from synthetics, phthalates, parabens, sulfates, formaldehydes, and UV inhibitors.
SCENT: NATURE’S PORTAL
Scent, more than any other sense, is directly related to memory and emotion. Ultimately, there is a very simple reason why this is the case: the way our brains are structured. The olfactory bulb takes information about scents directly to the part of the brain that processes memory and emotion (the hippocampus and amygdala, respectively, if we’re feeling technical). Countless studies have shown that scent, memory, and emotion are biologically linked.
So what does that have to do with perfume? Quite a lot, actually. If the scents we surround ourselves with have the power to trigger our memories and emotions, why not ensure that trigger comes from nature, not a laboratory?
LIVING SCENTS
Scents made from botanical materials have olfactory life cycles of their own. Like other living things, the notes in these scents have a beginning, middle, and end; they evolve and eventually dissipate as you wear them throughout the day.
Unlike conventional perfumes that have been chemically designed to stay put for hours or days, often through the use of potential endocrine-disruptors, like phthalates, FLWR Napa Valley products are made exclusively from natural materials. Reapplying your FLWR products as desired throughout the day keeps their olfactory life cycle going.
SCENT AS A PORTAL TO BEAUTY
